WEBSITE CONCEPTS

Your Website Should Fit Your Business.

A hairstylist, an electrician, and a bakery shouldn't all share the same website. I create custom websites tailored to each business, considering the unique customers it serves and the specific actions you want visitors to take—whether it's calling, requesting a quote, booking an appointment, or placing an order. My approach to small business web design focuses on effective lead generation websites that help you achieve your goals.

Responsive beauty salon website displayed on tablet and phone.

Beauty & Wellness

Food & Local Shops

Beauty & Wellness

Polished ⚬ Appointment Focused ⚬ Welcoming 


At Willow & Blush Salon, we specialize in custom websites tailored for small businesses, ensuring that your online presence enhances your lead generation efforts.

Website design for BrightLine Electric highlighting reliable electrical services.

Home Services

Food & Local Shops

Beauty & Wellness

Trustworthy ⚬ Lead Focused ⚬ Easy to Contact 


BrightLine Electric specializes in custom websites and lead generation websites tailored for small business web design.

Bakery website design showcasing pastries and menu items on desktop and mobile.

Food & Local Shops

Food & Local Shops

Food & Local Shops

Warm ⚬ Local ⚬ Custom Websites Built to Drive Orders & Visits for Small Business Web Design


Maple Street Bakery

Websites Built Around What Your Business Needs

Not every business needs the same website. I design around what your customers actually need to do — call, request a quote, book an appointment, browse services, place an order, or simply understand why they should choose you.

Service Businesses

Built to generate calls, quote requests, and new leads.

Appointment-Based Businesses

Perfect for salons, beauty professionals, photographers, and other booking-based businesses.

Local Shops & Hospitality

Menus, products, hours, galleries, reservations, directions, and more.

Ready to take the next step?


Typography and design inspiration board for small businesses.

A Simple Process From Idea to Launch

You don’t need to know anything about websites. Just tell me about your business, what you offer, and what actions you want customers to take — I’ll help create custom websites and lead generation websites that work for your small business.

01 — Tell Me About Your Business

01 — Tell Me About Your Business

01 — Tell Me About Your Business

Send your services, photos, current website, Facebook page, or just your ideas for custom websites, lead generation websites, or small business web design.

02 — I Build the Concept

01 — Tell Me About Your Business

01 — Tell Me About Your Business

I create the layout, wording, visuals, calls-to-action, and mobile design for custom websites that enhance small business web design and support effective lead generation websites tailored to your business.

03 — You Review It

03 — You Review It

03 — You Review It

You tell me what you love about your custom websites and what you'd like changed. We refine the design so it feels right for your small business web design needs. 


*What counts as a revision round? Send me one list of requested changes at a time. Two complete rounds are included. Additional revisions or major changes outside the scope of the original lead generation websites project may incur an additional charge.

04 — We Launch

03 — You Review It

03 — You Review It

Once everything is approved, your new custom website, designed specifically for lead generation for small businesses, is ready to go live.

PICK A PLAN

Starter Site - $300

Small Business Site — Starting at $450

Small Business Site — Starting at $450

Ideal for a new or very small business, our custom websites offer:  

- A 1-page design tailored to your needs  

- A mobile-friendly layout ensuring optimal accessibility  

- Dedicated sections for services, about us, and contact information  

- A contact or quote form to enhance lead generation websites  

- Links to your social media profiles  

- Two rounds of revisions for your satisfaction  

- A basic search-friendly setup to support small business web design

Small Business Site — Starting at $450

Small Business Site — Starting at $450

Small Business Site — Starting at $450

For businesses that need a little more room, our custom websites offer a tailored solution. Enjoy up to 3 pages designed specifically for your business needs, featuring dedicated services and lead generation sections. We include contact, quote, and booking links, along with a photo gallery. With mobile-friendly design and 2 revision rounds, your small business web design will not only look great but also be optimized for basic search functionality.

Growth Site — Starting at $650

Portfolio Special-$300 one-page website + 6 months of simple updates included

Portfolio Special-$300 one-page website + 6 months of simple updates included

For businesses ready for a stronger online presence with custom websites, we offer packages that include up to 5 pages. Our solutions provide more detailed service pages designed specifically for lead generation websites. You'll benefit from multiple calls-to-action, as well as a gallery, testimonials, and FAQs. We also include lead/contact forms to enhance your small business web design. Each website features a mobile-friendly design and comes with 2 revision rounds, plus a basic search-friendly setup to ensure your business reaches its audience effectively.

Portfolio Special-$300 one-page website + 6 months of simple updates included

Portfolio Special-$300 one-page website + 6 months of simple updates included

Portfolio Special-$300 one-page website + 6 months of simple updates included

Available for a limited number of businesses as I continue building my portfolio of custom websites. Simple updates for small business web design include text changes, swapping photos, updating hours, adjusting contact information, and implementing small service updates. However, please note that redesigns, new pages, new features, or major layout changes are not included, as my focus is on lead generation websites.

Every website includes two revision rounds. Additional revisions & work will be additional.

Why Work With Riley Websites?

Aesthetic flat lay of local business inspiration with design elements and tools.

Small Business Websites Without the Agency Headache

You shouldn’t need a huge budget, endless meetings, or a complicated process to get custom websites that serve as effective lead generation websites, helping your small business thrive.

Built Around Your Business

We don't use a cookie-cutter approach; instead, we create custom websites tailored specifically to your services, customers, and goals. Whether you're looking for lead generation websites or small business web design, our solutions are designed with your unique needs in mind.

Lead-Focused

Clear calls-to-action on custom websites help visitors know exactly what to do next — whether it's to call, book, request a quote, or get in touch. This is especially important for small business web design and lead generation websites.

Simple Communication

We can manage the project through text and email, ensuring effective communication for our small business web design, custom websites, and lead generation websites, without unnecessary meetings.

Made for Real Small Businesses

Practical custom websites for service businesses, local shops, salons, campgrounds, food businesses, and more, designed for effective lead generation, perfect for small business web design.

Good design matters. But the goal is a website that actually helps your business work better.

See What’s Possible

Your business shouldn’t be squeezed into someone else’s style. Explore different directions for custom websites tailored to service businesses, beauty professionals, local shops, hospitality, and more. These lead generation websites are examples of what we can create — your small business web design will be crafted around your unique needs.

Ready to take the next step?